Proceeding Number 2007010902501
Hearing Panel Decision in Department of Enforcement v. Jeffrey B. Pierce
January 30, 2012
Respondent is suspended from associating with any member firm in any capacity for one year and fined $25,000 for: 1) concealing annuity switches in customer accounts, in violation of NASD Conduct Rule 2110; 2) providing false documentation to his firm regarding annuity transactions, in violation of NASD Conduct Rules 3110 and 2110; 3) willfully failing to disclose material facts to customers, in violation of Section 10(b) of the Exchange Act and Rule 10b-5 thereunder and NASD Conduct Rules 2120 and 2110 and IM-2310-2; and 4) intentionally making material misrepresentations to his firm, in violation of NASD Conduct Rule 2110.
This decision has been appealed.
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