Ohio State Research Funded by NASD Foundation To Examine Racial Influences on Investment Behavior
— The NASD Investor Education Foundation has awarded a grant of $140,880 to The Ohio State University to examine racial and ethnic influences on investment behavior and to develop guidelines for effective investor education programs targeting African-American and Hispanic populations.
The project, called Research-Based Investment Education Guidelines for Black and Hispanic Households
, will assess evaluation studies of existing investment education programs, develop specific, research-based guidelines for investment education, recommend methods to evaluate materials and curricula targeted at Blacks and Hispanics, and integrate the findings from focus groups composed of the target audiences to assess needs and preferences for investment education. These research results will be used to develop guidelines to maximize the effectiveness of the investment education programs.
The primary goal of the project is to produce guidelines for improving investment education for Black and Hispanic households. The project will be national in scope. The NASD Investor Education Foundation, established in 2003, supports innovative research and educational projects that give investors the tools they need to better understand the markets and the basic principles of financial planning. The Foundation has awarded more than $4.5 million in total to organizations for educational programs and research projects targeting the underserved segments of the population. For details about grant programs and other new initiatives of the Foundation, visit www.nasdfoundation.org
NASD is the leading private-sector provider of financial regulatory services, dedicated to investor protection and market integrity through effective and efficient regulation. NASD believes that understanding should precede investing - and that education is often the best form of investor protection. NASD's broad range of investor education programs include Investor Alerts, brochures and online resource guides on such critical topics as mutual fund class shares and 401(k) and college savings plans. This information is distributed through its Web site, www.nasd.com, printed materials and Investor Forums.