Beware of "Hot" Stock Tips on Your Cell Phone
You get text messaged on your cell phone. You check it—and it's not from anyone you know. Instead, it's an unsolicited promotion for a low-priced "hot stock." The short message includes a stock symbol and reads: HOT BUY. 200% Profit Mon. 100% IN 2WKS. You've been cell phone spammed!
We are issuing this Alert because it is aware of numerous instances in which stocks are promoted through cell phone text messaging. With email filtering systems becoming more effective, spammers are now turning to mobile text messages to get their messages out, resulting in significant increases in spam text messaging. Unfortunately, spam blockers for text messaging software may not be as effective as email filters. Even worse, cell phone customers may have to pay for the spam text messages they receive.
Be advised that in many cases the people behind these messages are likely to be paid to promote the stock or own some of the stock themselves. They are hoping that you and other investors will buy the stock, creating demand and causing the share price to go up. While you're holding your stock, the fraudsters sell their shares when the price peaks. Before long the stock price falls, and you lose money.
New Tactic, Old Scam
Cell phone text messaging to hype a stock is a wireless-age version of the old Pump and Dump scheme. While the technology has changed, the scam has not. "Pump and dump" schemes involve somebody recommending a company's stock through false and misleading statements (the pump). Misled investors then buy the stock, creating demand for the stock and often causing its price to soar. Fraudsters then sell their shares off (the dump), usually leaving investors with worthless or near worthless stock.
Spotting Cell Phone Text Message Scams
The first tip-off that you're being scammed is that the message is unsolicited, which raises the obvious question: Why would a total stranger text message you about a really great investment opportunity? The answer is that there is no such opportunity for you.
Brief as they are, spam text messages frequently include:
Don't Be Taken In
The best way to avoid being taken in by text message scammers is to ignore the message. A cardinal rule of investing is never rely solely on information you receive through an unsolicited source, be it a text message, email, fax, or phone call. Any stock spams you receive may be forwarded to FINRA at email@example.com.
Regulation of Unsolicited Text Messaging
Legislation and rules have been created to safeguard U.S. citizens from unsolicited text messaging to cellular phones. Under the Telephone Consumer Protection Act (TCPA) and applicable Federal Communications Commission (FCC) rules, unless you have given your explicit consent, generally no one may:
In addition, if you have registered your cell phone on the National Do Not Call Registry, no one may make a solicitation to that telephone number, unless you have an established business relationship with the caller or have given prior permission to caller to contact you.
For more information regarding anti-spam legislation and rules as they apply to text messaging, see the FCC's Unwanted Text Messages on Wireless Phones and Other Mobile Devices.
Stopping Unwanted Text Messages to Your Cell Phone
You may not be able to stop all unwanted text messages, but there are steps you can take to reduce the likelihood of receiving mobile phone spam:
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