Use of FINRA Logo
Member firms occasionally request permission to use the FINRA logo on their websites, business cards, stationery or other marketing materials. This Notice is a reminder that firms may not use the FINRA logo in any manner. A firm may refer to itself as a “FINRA Member Firm” or “Member of FINRA.”
Pursuant to FINRA Rule 2210(e)(3), a member firm may indicate FINRA membership on its website, provided that the member firm includes a hyperlink to FINRA’s website, www.finra.org, in close proximity to its indication of FINRA membership.
Also, amendments to Rule 2210 require each of a member firm’s websites to include a readily apparent reference and hyperlink to BrokerCheck® on: (1) the initial Web page that the firm intends to be viewed by retail investors, and (2) any other Web page that includes a professional profile of one or more registered persons who conduct business with retail investors. The rule amendments become effective June 6, 2016. FINRA notes that it has made BrokerCheck-related icons and similar resources available to member firms as one option for complying with the rule. Member firms can view more information about the requirement in Regulatory Notice 15-50 and Complying With the BrokerCheck Link Requirements in Rule 2210.
If you have any questions regarding FINRA’s logo and trademarks, send an email to [email protected]