Skip to main content

Cook on GenAI

October 29, 2025

Features

  • Cook on GenAI 
    In a new blog, FINRA President and CEO Robert Cook discusses how FINRA is leveraging GenAI to strengthen our regulatory programs while maintaining strong governance and controls. “FINRA approaches new AI-enabled tools carefully, to allow time for piloting and refining the technology to help ensure that the tool meets its intended purpose and that potential risks are identified and addressed,” he writes. 

    Cook also details how FINRA is engaging with member firms regarding their use of GenAI through regular risk monitoring outreach, industry roundtables, and discussions with our advisory committees. To help member firms navigate this innovative technology, we recently published the most common GenAI use cases by member firms. “FINRA will continue to reinforce this constructive feedback loop by learning from our member firms about their experiences with GenAI and in turn sharing with them what we have learned through our own experiences and our oversight activities,” he notes. 
     
  • Avoiding Mail Check Fraud and Investing in Emerging and Frontier Markets 
    A recent Investor Insights offers tips on avoiding mail theft-related check fraud, which is on the rise in the U.S. Another article delves into the opportunities and risks of investing in emerging and frontier markets. The articles are available here and here. Firms are welcome to share them and other FINRA Investor Insights with customers. 
     
  • ICYMI: SFAC and Regional Committee Elections Begin 
    The elections to fill one open seat on the Small Firm Advisory Committee (SFAC) and several vacancies on the Regional Committees have begun. There has been significant interest in joining these committees this year. For the first time since Regional Committee elections began in 2018, individuals self-nominated for all vacancies. Please see the SFAC Election Notice and Regional Committee Election Notice for information on voter eligibility and links to profiles of the candidates. Member firms eligible to vote in the elections should have received voting instructions and ballots from FINRA’s election agent ([email protected]) and will have until Nov. 19 to cast their votes. 
     
  • ICYMI: Treasury Clarifies Suspicious Activity Reports Requirements 
    Treasury’s Financial Crimes Enforcement Network (FinCEN) recently issued frequently asked questions about filing requirements for suspicious activity reports (SARs), including whether SARs are required for transactions at or near currency reporting thresholds. They also cover customer or account review requirements following the filing of a SAR, as well as documentation requirements for decisions not to file a SAR. Per FinCEN, the FAQs—available here—do not alter legal or regulatory requirements nor create new supervisory expectations. Please see our Oct. 17 advisory for more information. 
     
  • ICYMI: Notice on Changes to ACATS Transfer Process 
    The National Securities Clearing Corporation (NSCC) administers the Automated Customer Account Transfer Service (ACATS), a system which enables firms to transfer accounts among themselves. Effective Oct. 17, the NSCC removed the settlement preparation stage from the ACATS transfer process. Please see our Oct. 21 Notice for more details.
Regulatory Information, Upcoming Deadlines, Effective Dates
New
  • No new guidance, upcoming deadlines or effective dates have been announced since the last edition of the Weekly Update.
Reminders
  • Electronic Delivery of Required Information: FINRA will adopt new system enhancements on Nov. 3 to enable member firms to electronically deliver required information relating to Form U4, Form U5, and predispute arbitration through our Financial Professional Gateway (FinPro GatewayTM). 
     
  • Timeline for Registration Renewals: The timeline for member firms to renew their registrations is now available. Preliminary statements will be posted to E-Bill on Nov. 10, and renewal reports can be accessed through CRD/IARD for reconciliation purposes. See the Firm Renewal Report Guide for details. 
     
  • SFAC and Regional Committee Elections: The elections to fill one open seat on the Small Firm Advisory Committee and several vacancies on the Regional Committees have begun. Firms eligible to vote in the elections should have received voting instructions and ballots from FINRA’s election agent ([email protected]) and will have until Nov. 19 to cast their votes. See feature above for details. 
     
  • 2026 Regulatory Element: FINRA Rule 1240 requires registered persons to complete the Regulatory Element annually by Dec. 31 for each registration that they hold.
Disciplinary Actions
FINRA publishes disciplinary actions to remind members of specific conduct that violates FINRA rules and may result in disciplinary action. The October 2025 Monthly Disciplinary Actions are available here.
Education and Compliance Programs
Resources
FINRA Forward – An overview of our work in action for becoming more effective and efficient at pursuing our mission is available on FINRA.org. The webpages include information and videos about our efforts to modernize our rules, empower member firm compliance, and combat cyber and fraud threats.

Member Firm Hub – Latest guidance, resources, educational opportunities and more.

Comment ProcessOn-demand webinar on how to provide comments on FINRA Forward proposals, as well as the impact of comment letters and how they are used.

Involvement and Election Process – How to engage with FINRA to help carry out our mission of protecting investors and safeguarding market integrity. Members can contribute their unique perspectives and skillsets with rotating terms on FINRA committees and other opportunities. Submit an indication of interest to be considered to join a FINRA advisory committee or speak at a FINRA event by clicking here.

Membership Application Program (MAP) Tools – Guidance and other resources to help current members prepare for their continuing membership application (CMA) and new applicants prepare for a new member application (NMA).

FINRA Unscripted – Monthly podcast on a range of topics important to FINRA members and other stakeholders.

Investor Insights – Feature articles on timely topics for investors, which firms are welcome to share with customers.  
Follow FINRA
linkedin_full_color_RGB_icon_2909438.png  instagram_full_color_RGB_icon_2909451.png  twitter_x_full_color-RGB_icon_2909454.png  facebook_full_color_RGB_icon_2909456.png  youtube_full_color_RGB_icon_2909458.png
About FINRA
FINRA is a not-for-profit organization dedicated to investor protection and market integrity. FINRA regulates one critical part of the securities industry—member brokerage firms doing business with the public in the U.S. FINRA, overseen by the SEC, writes rules, examines for and enforces compliance with FINRA rules and federal securities laws, registers broker-dealer personnel and offers them education and training, and informs the investing public. In addition, FINRA provides surveillance and other regulatory services for equities and options markets, as well as trade reporting and other industry utilities. FINRA also administers a dispute resolution forum for investors and brokerage firms and their registered employees. For more information, visit www.finra.org.
Regulatory Contacts
FINRA By-Laws require member firms to maintain an email account on behalf of their executive representatives, to facilitate firm notification of important information. In light of this, requests from executive representatives to be removed from this email list cannot be honored.
 
Firms wishing to change the name or email address of their executive representative or designated assistant should use the FINRA Contact System: http://www.finra.org/FCS.
 
Subscribers
You received this message because you are currently subscribed to the email subscription list on the FINRA website. To update, use our "update information" or "unsubscribe" forms located at http://www.finra.org/Industry/Subscriptions