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News Release

Michelle Ong (202) 728-8464

FINRA Appoints Bill St. Louis Executive Vice President of National Cause and Financial Crimes Detection Program

WASHINGTON—FINRA announced today that it has appointed Bill St. Louis to Executive Vice President and Head of its National Cause and Financial Crimes Detection Program (NCFC). St. Louis, currently Senior Vice President and Firm Group Leader in FINRA’s Member Supervision department, will begin his new role on December 13 and report to Greg Ruppert, Executive Vice President and Head of Member Supervision. St. Louis will succeed Ruppert, who previously led the NCFC.

St. Louis will oversee the NCFC team comprised of the National Cause Program, Financial Crimes Surveillance, the Financial Intelligence Unit and specialized investigative units covering anti-money laundering and fraud, cybersecurity, high-risk representatives, and vulnerable adults and seniors.

“Bill is a knowledgeable leader who has dedicated his career to fulfilling FINRA’s mission,” said Ruppert. “I am confident that under Bill’s strong leadership, the NCFC will effectively leverage its investigative expertise and financial intelligence to detect fraud and other violations of FINRA rules.”

“I am excited to lead such a talented team of professionals who are highly committed to protecting investors and strong, safe markets,” said St. Louis. “I look forward to taking on this new role to ensure FINRA is on the front lines fighting fraud and swiftly identifying and removing bad actors from the industry.”

Prior to his role as Firm Group Leader, St. Louis was the Senior Vice President and Regional Director of FINRA’s Northeast Region from 2019 to 2020 and Director of FINRA’s New York District Office from 2014 to 2019. He also worked in FINRA’s Enforcement department after joining FINRA in 1998, holding several roles, including serving as the Regional Chief Counsel for FINRA’s North Region. St. Louis earned an undergraduate degree from Baruch College and a law degree from New York University School of Law. Prior to law school, he worked for a New York-based broker-dealer in its compliance department.

FINRA is a not-for-profit organization dedicated to investor protection and market integrity. It regulates one critical part of the securities industry—brokerage firms doing business with the public in the United States. FINRA, overseen by the SEC, writes rules, examines for and enforces compliance with FINRA rules and federal securities laws, registers broker-dealer personnel and offers them education and training, and informs the investing public. In addition, FINRA provides surveillance and other regulatory services for equities and options markets, as well as trade reporting and other industry utilities. FINRA also administers a dispute resolution forum for investors and brokerage firms and their registered employees. For more information, visit