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Senior Investors

FINRA views the protection of senior investors, as well as baby boomers who are retired or approaching retirement, as a top priority. Because a large number of American investors are approaching retirement and control a substantial portion of investment assets, FINRA encourages firms to review and, where warranted, enhance their policies, procedures and practices, in light of the special issues common to many senior investors.

For example, a firm's procedures and controls should take into consideration the age and life stage (whether pre-retired, semi-retired or retired) of their customers. Of particular concern to FINRA is the suitability of recommendations to senior investors, communications targeting older investors, and potentially abusive or unscrupulous sales practices or fraudulent activities targeting senior investors.

Financial Exploitation of Seniors

With the aging of the U.S. population, financial exploitation of seniors is a serious and growing problem. FINRA’s Securities Helpline for Seniors® has highlighted issues relating to financial exploitation of this group of investors, including the need for members to be able to more quickly and effectively address suspected financial exploitation of seniors and other specified adults.

FINRA rules provide members with ways to respond to situations in which they have a reasonable basis to believe that financial exploitation has occurred, is occurring, has been attempted or will be attempted. Members can better protect their customers from financial exploitation if they have the ability to contact a customer’s designated trusted contact person and, when appropriate, place a temporary hold on a disbursement of funds or securities from a customer’s account.

  • FINRA Rule 4512 (Customer Account Information) requires members to make reasonable efforts to obtain the name of and contact information for a trusted contact person upon the opening of a non-institutional customer’s account or when updating account information for a non-institutional account. The trusted contact person is intended to be a resource for the member in administering the customer’s account, protecting assets and responding to possible financial exploitation.
  • FINRA Rule 2165 (Financial Exploitation of Specified Adults) permits, under FINRA rules, a member that reasonably believes that financial exploitation has occurred, is occurring, has been attempted or will be attempted to place a temporary hold on the disbursement of funds or securities from the account of a “specified adult” customer. Specified adults include a natural person age 65 and older or a natural person age 18 and older who the member reasonably believes has a mental or physical impairment that renders the individual unable to protect his or her own interests.


FINRA Examinations

FINRA’s exams focus on a broad range of topics relating to the protection of senior investors, including:

  • the types of securities and suitability of securities sold to senior investors
  • training of firm representatives with regard to senior specific issues and how firms address issues relating to aging (e.g., diminished capacity and elder financial abuse or exploitation);
  • use of senior designations
  • firms’ marketing and communications to senior investors
  • types of customer account information required to open accounts for senior investors
  • disclosures provided to senior investors
  • complaints filed by senior investors and the ways firms track those complaints
  • supervision of registered representatives as they interact with senior investors

Securities Helpline for Seniors

In 2015, FINRA launched the toll-free FINRA Securities Helpline for Seniors® to provide older investors with a supportive place to get assistance from knowledgeable FINRA staff related to concerns they have with their brokerage accounts and investments.

Senior investors can call FINRA's toll-free FINRA Securities Helpline for Seniors (844-57-HELPS or 844-574-3577) from 9:00 a.m. – 5:00 p.m. ET, Monday through Friday, and get neutral, knowledgeable assistance with:

  • understanding how to review investment portfolios or account statements;
  • concerns about the handling of a brokerage account; and
  • investor tools and resources from FINRA, including BrokerCheck®.

The Report on the FINRA Securities Helpline for Seniors highlights the contributions of the Helpline over the last five years and lays out effective practices for firms’ senior investor protection programs.

National Senior Investor Initiative

In 2013, FINRA and the SEC initiated an assessment of firms' policies and practices regarding their senior investor clients. This on-going effort focuses on suitability, disclosures, misrepresentation, advertising, pricing, compensation and supervision relating to recommended products and services.

The assessment also reviews firm’s written supervisory procedures to determine whether firms have placed adequate controls to identify potential financial abuse of senior investors or individuals with diminished mental capacity. We have found, among other things, that age plays a role in many firms' supervisory processes.


The SEC / FINRA National Senior Investor Initiative Report

Senior Designations

In November 2011, FINRA issued Regulatory Notice 11-52 addressing the use of certifications and designations that imply expertise or specialty in advising senior investors (senior designations). The notice outlines findings from a survey of firms which focused on the prevalence of senior designation usage, the extent to which particular senior designations were used or prohibited, and the supervisory systems in place regarding senior designations. It also highlights practices used by firms regarding the use of senior designations. FINRA encourages firms to consider strengthening their supervisory procedures by implementing, as appropriate to their business, the sound practices outlined in this notice.

Use FINRA's Professional Designations tool to look up requirements to earn and maintain designations, including senior designations.

Related: Regulatory Notice 07-43 (FINRA Reminds Firms of Their Obligations Relating to Senior Investors and Highlights Industry Practices to Serve these Customers)

FINRA Investor Education Foundation

Since its establishment in 2003, the FINRA Investor Education Foundation has played a central role in FINRA's senior investor education and outreach efforts. The FINRA Foundation employs national, state and grassroots partnerships to develop and distribute fraud prevention resources, conduct outreach, and train consumers, law enforcement professionals and victim advocates.

Since 2008, the FINRA Foundation has:

  • touched hundreds of thousands of consumers with essential fraud prevention messages,
  • trained more than 9,400 professionals (including law enforcement officers, social workers and victim advocates) from thousands of different agencies,
  • developed and nationally distributed two public television documentaries, and
  • equipped thousands more stakeholders to fight fraud in communities nationwide.

Moreover, the FINRA Foundation continues to engage in research to understand fraud prevalence, the mechanics and impact of investment fraud, if and why older consumers are more heavily victimized, and behavioral and neurological risk factors.

Contact OGC

FINRA's Office of General Counsel (OGC) staff provides broker-dealers, attorneys, registered representatives, investors and other interested parties with interpretative guidance relating to FINRA’s rules. Please see Interpreting the Rules for more information.

OGC staff contacts:
Jim Wrona and Jeanette Wingler
1735 K Street, NW
Washington, DC 20006
(202) 728-8000

  • FINRA Requests Comment on Rules and Issues Relating to Senior Investors
  • SEC Approves Rules Relating to Financial Exploitation of Seniors
  • FINRA Provides Guidance on Firm Responsibilities for Sales of Pension Income Stream Products
  • FINRA Reminds Firms of Their Obligations Regarding the Supervision of Registered Persons Using Senior Designations
  • FINRA Reminds Firms of Their Obligations With Variable Life Settlement Activities
  • FINRA Reminds Firms of Their Obligations Relating to Senior Investors and Highlights Industry Practices to Serve these Customers
  • Investor Education
    The protection of senior investors has always been a top priority for the Financial Industry Regulatory Authority (FINRA). As part of this ongoing effort, FINRA adopted rules earlier this year that allow brokers to take steps to protect seniors and other specified adults.
  • Investor Education
    Senior Citizen’s Day, which is August 21, gives us the opportunity to pay tribute to the many contributions seniors make to their communities—and to bring awareness to issues of particular importance to America’s older citizens. One of those issues is investor protection. Here are four resources from FINRA that seniors can use every day of the year.
  • Investor Education
    When you were a kid, your parents probably talked to you about the value of a buck or how you might spend your allowance. As you and your parents age, you may find the situation reversed—and that it’s time for you to have the “money talk” with your parents.
  • Investor Education
    Scammers wasted no time in 2017 redoubling their efforts to bilk investors, according to Gerri Walsh, Senior Vice President for Investor Education at FINRA and President of the FINRA Investor Education Foundation. Walsh, who is featured on the cover of the April 2017 issue of the AARP Bulletin as a member of the "Fraud Squad," discusses the latest developments in investment fraud alongside other fraud experts.
  • Investor Education
    In case you missed it, Senior Citizen's Day was August 21. Designated by President Ronald Reagan in 1988, the day offers a time to pay tribute to the many contributions seniors make to their communities, and to bring awareness to issues of particular importance to America’s older citizens. One of those issues is investor protection. The Financial Industry Regulatory Authority (FINRA) offers three helpful resources for seniors that they can use year round.
  • Investor Education
    New research suggests that seniors may be particularly vulnerable to the effects of heightened emotions on decision making. Researchers at the Stanford Center on Longevity, FINRA Foundation and AARP found that inducing emotions, such as excitement and anger, in older adults increased their intention to buy falsely advertised items.
  • Investor Alert
    FINRA is publishing this Alert to warn investors not to send money or provide personal information associated with a widespread IRS impersonation scam timed to coincide with the October 15 deadline for anyone who filed a federal tax extension last April.
  • Investor Education
    A toll-free number that senior investors can call to get assistance from FINRA or raise concerns about issues with brokerage accounts and investments.
  • Investor Alert
    Lately, more and more seniors are hearing about opportunities to sell their existing life insurance for cash in transactions known as life settlements. A life settlement, or senior settlement, as they are sometimes called, involves selling an existing life insurance policy to a third party--a person or an entity other than the company that issued the policy--for more than the policy's cash surrender value, but less than the net death benefit.